Watch for the nationwide campaign to stimulate a cultural shift in thinking about climate change, as multimillion dollar ads will be employed, to get your attention.
This week I was searching for information on climate change, specific to Al Gore. I read his book "An Inconvenient Truth" when I first began my Feature Writer position for Meteorology & Climatology. I found it elementary but interesting. I heard that Al Gore is currently producing a new climate change book so I searched for more information.
I ended up at the website for the "We Can Solve It" campaign. This campaign is a major part of the Alliance for Climate Protection. I learned that Al Gore founded this organization in 2006, in order to ignite "public action to help solve the climate crisis."
The "We" campaign is a 3-year mainstream campaign used to stimulate a cultural shift in how citizens view climate change. The We campaign urges us to think about climate change as an urgent issue. The campaign will use multimillion dollar ad campaigns in news and entertainment media and online in order to reach as many people as possible. The campaign will also partner with civic and religious organization.
The We Can Solve It campaign is based on several different solutions and themes:
- Clean Energy Economy - an economy for the next generation
- Personal Choices - make a personal choice to stand up for a cleaner climate
- Adoption of Renewables - help break the addiction to fossil fuels
- Enhanced Energy Efficiency - increase energy efficiency at home, work
- Innovative Leadership - this climate crisis needs leaders
Join the We Can Solve It campaign today to urge our elected leaders to protect our climate.
